Each month, millions of people – tech junkie or not – Google the term “SEO”. Here’s why.
In today’s digital world, showing up on the first page of Google is mission critical. It’s the defining factor between a thriving and a bankrupt business. But what the heck is SEO? For the “laymen”, it’s Search Engine Optimisation. That’s too basic, anyway. So let’s plunge into the murky waters of SEO.
In SEO, there’s you, Google, and the searcher. SEO is the trick you have to master to elevate your content in search results. For you to understand the ins and outs of SEO, we’re going to highlight its nitty-gritty from Gray SEO Global.
With millennials searching for everything on Google, SEO is the big thing. Hitting page #1 on Google makes your product, article or blog post popular on the interwebs. If your content isn’t on the front page, it’s high time you know how SEO works.
HOW SEARCH WORKS
Like a coin, SEO has two sides. You need to pick yours now:
White Hat vs. Black Hat
Adelaide SEO is open to all. Some are in it for the long haul. Others get in it, make a few grand and call it quits.
If you think SEO is a get-rich-quick scheme, you’ll end up practising Black Hat SEO. This type of SEO optimises your content for search engines, not human beings. Bending and breaking the rules to get high rankings will earn you quick bucks but watch out. Google bans spammy, crappy pages and bars you from bouncing back.
White Hat SEO is the cream of the crop. It focuses on a human audience, making it a great way to build a thriving business online. Give your audience the best content possible – and make it findable.
In the SEO world, playing by the rules is rewarding. That’s why we recommend doing White Hat SEO.
Like in life, SEO isn’t always black-or-white. Gray Hat SEO is the middle ground – it’s not as pure as white hat and not as manipulative as black hat.
Now that you know the good, bad and ugly sides of SEO, let’s look at its categories.
On-Page SEO and Off-Page SEO
SEO is split into two categories. On-page SEO is what Google ranks – headlines, content and page structure. Off-page SEO is what Google looks at – social networks, search histories and other industry blogs. They’re different but cohesive. So get both in order.
Content is King. To churn out content that stars in Google’s eyes, consider these elements:
- Quality – Delivering high-quality content makes you stand out from the crowd.
- Keyword research – Choose a keyword before you start writing. Include the keyword in your post’s headline and body. These days, keyword stuffing is a no-go.
- Freshness – Post more frequently to improve Google rankings.
- Direct answers – Write content that answers a particular question. Long how-to’s and detailed guides are the in-thing. Avoid using fancy buzzwords and intricate sentence structures. They neither help your SEO game nor make you sound smart.
In everything you do, don’t ignore the competition. Work with an SEO geek to get the results you want fast.